There’s Just Something About Jane

Netflix Concept Campaign A quirky romantic crime campaign created for a fictional Netflix Original Film. This project explores the intersection of charm, suspense, and visual storytelling through bold key art, streaming interface design, and out-of-home advertising. From her sunny polka-dot dress to her not-so-innocent secret, Jane’s story unfolds through a layered design system built to capture attention across digital and print formats. This portfolio series highlights my creative direction, design, and branding for a concept that combines style, storytelling, and a twist of true crime.

Primary key art for digital and social promotion.

Netflix platform preview created to simulate in-app visibility.

Out-of-home campaign design mockup highlighting wide-format layout adaptation.

Promotional Kit · Page 1

An introduction to the story, genre, and tone featuring the lead characters and tagline.

Promotional Kit · Page 2

Character spotlight series highlighting the key roles in the film’s narrative.

Promotional Kit · Page 3

Selected visuals from the film’s marketing campaign, including platform mockups

Promotional Kit · Page 3

Selected visuals from the film’s marketing campaign, including platform mockups

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